Also, the many political assets the Republican Party would bring to the table for most other nominees won’t be there for Trump if the Establishment makes good on its threats to sit out in 2016, dumping the nation into Clinton’s claws, if Trump is the standard-bearer. The old fear was that a frustrated Trump would run third-party and dynamite the race after failing to secure the nomination; now we’ve got Trump cheerfully assuring Republican voters in the last debate that he’ll keep his promise to stay with the party no matter what, and it’s Jeb Bush talking about signing up with Team Clinton as an unofficial junior partner if Trump’s the GOP nominee.

The enormous national polling success Trump has achieved through earned media – summoning a swarm of microphones and cameras every time he feels like making a statement – will go down in the political history books, but once primary voting begins in earnest, targeted paid advertising will matter more than the kind of media pandemonium that keeps Trump on top of national polls.

Of course, the conventional wisdom about the limits of earned media could be wrong, just as every other confident prediction about Trump has been wrong so far.

FK – This entire article is an admission that the average amerikan voter is a moron and every prez race is a quest for the idiot vote.

That won’t change until we force these ‘candidates’ to run on their records instead of the scat that spews out of their mouths and until we stop letting idiots and benefit chasers vote.

These things are true no matter which of the establishment approved candidates are allowed to win.

Trump may not be a ringer or a faker that’s playing to the fears of ‘conservatives’ but I wouldn’t bet a moldy sandwich on it. Hitlery will do what the Marxist mutt has done: keep gun and ammo sales high, keep waking sheeple up and pissing people off and with luck, if the Marxist mutt doesn’t beat it to it, do something so arrogant that even the average dumbass will finally see what will be required. That’s the only fix that will fix this mess if it can be fixed.

What they say during a campaign means nothing. Their records and affiliations, past and present, are all that matter:

Questions for your candidate